The results we are trying to obtain, are to make a memorable enough first impression of any page a visitor enters your website on, thus making the visitor curious enough to check out the website further and when they do, having a positive and pleasant experience to make them want to revisit your website {repeat visitor}.

The latest statistics show that a visitor, visits a website on an average of 3 - 5 times before they actually make a purchase.

My statistics show that approximately 12% of my daily visitors are return visitors. The percentage is probably a little higher, because that statistic only works if the visitor has not cleared their cookies since their last visit to the website.

1 Make sure your website pages load completely under 8 seconds. Most people will not wait longer than that. It takes an immense amount of text to not load in that time. Use thumbnail sized images and keep each of the pages total size under 75 Kilobytes {KB}.

It takes approximately 1000 Bytes to make a Kilobyte {KB}, approximately 1000 Kilobytes to make a Megabyte {MB}, approximately 1000 Megabytes to make a Gigabyte GB} and 1000 Gigabytes to make a Terabyte {TB}.

2 Make sure it is easy to navigate. Place your navigation on either the left hand side or at the top. Should have 10 links or so going to your major pages. As mentioned before also put a navigation area using text links at the bottom of all pages including the homepage. This gives your visitors another way to navigate the website.

3 Make sure it is easy reading and not hard on the eyes. Use web safe {browser safe} website colors for the website. The best combination for reading is to use black, bolded easy to read font {lettering} such as Arial, Verdana, Helvetica or Times New Roman and an earth tone color for the background. Use newspaper or magazine column format {justified page text} as this article is. As you can see, it looks real professional {classy} and is a lot easier to follow.

4 Keep your paragraphs shorter, 8 lines or less if at all possible. Shorter paragraphs tend to keep peoples attention better and are not so overwhelming.

5 Run your pages through a spelling, grammar and punctuation checker. Microsoft Word's is as good as any. Here is a Free Online Spelling Checker. If there are mistakes, the majority of your visitors will notice them and some will get the wrong impression!

6 Make sure the colors of your website go well together {atheistically pleasing} are soothing and do not really jump out at you. No purple with pink polkadots. Here is a website with 256 colors and their hexadecimal color code. Colors.

7 Keep the colors, font styles, font sizes, navigation and the layout of your webpages, constant throughout your whole website, so when your visitors surf your websites webpages they will all have the same look and design. There is nothing more perturbing to a visitor than changing webpages and thinking, is this the same website or did I just go to another website.

8 Have your business, company name at the top of all your website pages and right below that the title {name} of the page.

9 Display 3 - 6 thumbnail images of different products you sell right under the title {name} on all your website pages {excluding homepage}. Try to select products that are eye catching. Right under the thumbnail images, list the name of each product.

With your homepage, display 10 - 12 thumbnail images near the top with different products you sell. Again, try to select products that are eye catching and right under the thumbnail images, list the name of each product.

10 Make your text links 2 completely different colors, one for not clicked and one for clicked on. This makes it very easy for the visitor to tell what they have looked at or haven't. The standard is light to medium blue, and then changes to medium to dark red after clicked.

11 Make sure each and everyone of your websites internal and external links work properly, go to where it says it is suppose to go.